Producers can set a per-download price (minimum: 99 cents), or allow Brightcove to insert ads. For the former, Brightcove splits revenues 70-30, with the creator getting the larger share; for the latter, the revenue split is 50-50. But affiliate sites that point users to an ad-supported video can earn 20 percent of the ad revenue off the top; for pay-per-view videos, the producer can set her own commission rate for affiliates.



Site is more geared to producers with libraries of content or a continuing series, rather than someone with one or two videos. You'll be in good company: Brightcove supports shows from National Geographic, Newsweek, and WE, and music videos from Sony BMG. But the Brightcove site itself isn't a major video destination, so it won't generate traffic for you; instead, the company expects producers and content owners to promote their videos on their own sites.