Understanding Mobile Media: Untapped Opportunities and Hidden Challenges
One Hour - Thursday, October 18, 2007 – 9 a.m. (PT) / Noon (ET)
Driven by a society that wants instant gratification, 24-hour access and portability above all else, consumers have forever changed entertainment.
As the term mass media threatens to become obsolete, the time has come to engage and start a one-on-one dialog through the only medium that is always on, and never leaves consumer's side - the mobile phone. The audience for mobile exceeds broadcast TV, the web, and cable in sheer numbers and functionality. There are currently 2.3 billion mobile phones in the world, with which the average person spends 10-15 hours per day. On top of that the mobile channel offers the most personalized user experience yet, with rich media, personalization and interactive capabilities available anytime, anywhere.
But it's complicated - dozens of mobile operators and network configurations; hundreds of devices with a variety of media formats; and numerous channels of distribution with different business models. Overcoming these hurdles is tough.
In this hour, Nellymoser and INmobile.org will show you how to successfully overcome the hurdles of going mobile and staying there, by focusing on the following:
Getting the Lay of the Mobile Land - Where to start and what you need to know
Selecting your content and delivering it to your target market
Ensuring a compelling experience for the most handsets
Presented by:
John Puterbaugh
Founder and Chief Strategist
Adam Zawel
Chief Collaborating Officer
For Safari Users Only: To register, use another browser or call us and we’ll register you - 310.453.4440
The good folks at Metacafe.com, which by the way happen to run the best website for monetizing video content based on a recent survey we reported on, have uploaded 50 easy-to-follow, enjoyable video tutorials and tips on everything from Directing, Shooting, Lighting, Sound, Basic Editing, and Advanced Editing (including recipes for the Matrix Effect, the Pleasantville Effect in Final Cut Pro).
They are mostly taken from an iPod series at izzyvideo.com, and they will be over time adding content produced by other creators.
For those who wish they could have more color in Boston's winter months, below is pasted for your enjoyment the Pleasantville effect tutorial in FCP:
And there's a lot more. They call it the Metacafe Studio. It's a smart strategy for drawing more video makers, and to improve the production value of their material.
Asking rhetorically: does this kind of material spell the end of film schools? What should film schools cover to differentiate themselves from the many sites that are now emerging giving free tutorials on film-making (makeinternettv.com is another example)?
The independent-film and screenwriting competition, which was founded with the purpose of providing funding, distribution, exposure, and other resources to indie filmmakers, is off to its most successful start yet. This year, we've assembled a panel of judges that range from Boston-area film professionals to Hollywood writers and actors, and the panel is still growing. Here's a rundown of judges who are participating in this year's event:
Judges:International Short-Film Competition From left to right: Stephen Root (actor: Dodgeball, actor: Office Space); Keiko Agena (actress: Gilmore Girls, actress: Kim Possible); Cirroc Lofton (actor: Star Trek: Deep Space Nine, actor: The Hoop Life); Sayed Badreya (filmmaker: AmericanEast, actor: The Insider); Ty Burr (author, critic for The Boston Globe), and our very own Safa Sadeghpour -- more judges coming soon!
Judges: International Spoof-Writing Competition From left to right: Siu Ta (actress: Harold & Kumar Go to White Castle, filmmaker: Kata Practice); Jane Bussmann (writer: South Park, writer: So Graham Norton), and Toddy Walters (actress/musician: South Park, actress: South Park: Bigger Longer & Uncut) -- more judges coming soon!
This year, the BMPAs are giving away 1,000s of dollars in cash and prizes, including a distribution agreement, the opportunity to have your script produced, and other assorted prizes from Cineaste Magazine, Showreel Magazine, and MovieMaker Magazine.
To learn more about the Boston Motion Picture Awards, please visit www.BostonAwards.com.
To apply using Withoutabox.com, simply click the link below:
This is part one of a series of articles on web tools that media- and film-makers can use Web tools for promotion.
There's no doubt that if you build a base of supporters for your film, project, or organization, it's likelihood of success will be that much greater. What if you couldbuild the equivalent of a MySpace focused on your project? In other words, a place where others could feel a connection with your film or project, discuss it among themselves, offer ideas, send their friends to check it out, and so on. This effectively leads to more people finding out about your work, and if you do it well, a buzz that has people looking forward to experiencing more of it. You can send announcements, share videos/photos, and all the niceties we've come to associate with social networking sites.
Here we'll cover three web platforms that will allow you to create your own social network - with all the features that the big players have (such Myspace, Facebook, Bebo, LinkedIn) - and more, and do so for free. Using these sites, you can build a site for your whole army of film fans, and build that buzz for whichever purposes you'd like. You can brand them with your own images, logos, and that color theme that fits just right to your project.
Ning.com: The most basic, and oldest of the create your own social network sites. Read full review here....
Goingon.com: The enterprise edition of create-your-own social network. Aside from the usual social networking tools (profiles, groups, discussion forums, photos, videos, etc.) it includes a sophisticated content management system. You can have an army of authors who can write blogs, and the system manages smoothly where the content appears and how. You can build the equivalent of full news portal (think CNN) for your organization. If you wished to build something like this out of your own pocket you'd be down at least 10-20k... Read full review here...
Wamily.com: The most cutting edge look-wise and function-wise of the create-your-own social network tools. However, it lacks the content management tools of Goingon.com. Read full review here...
The winner?
If you want basic functions that have been well-tested, Ning. If you are running a business or non-profit, and have multiple authors and want advanced functionality, GoingOn. And if you want to have the techie edge (with some bugs), Wamily.
Next off... we'll cover sophisticated tools for creating your own homepage...
The 3rd Annual 
