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May 11

Cease and Desist Received: No Portfolio Work Allowed

avatar Published in Untagged  by Michael Durwin
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2 years ago I was hired by a video production house to create several animations for an infomercial for Kaballah Center International, Inc. Since they were completed I've been showing them off as part of my portfolio. In early March I decided to expand the reach of my portfolio by setting up the video hosting part of it on YouTube. Last Thursday I received a Cease and Desist letter from their law firm, Wolff & Samson P.C., demanding that I remove the videos as I was infringing on Kaballah's copyright ownership.

Cease and Desist Letter Received from Kabbalah's Lawyers

As far as I knew it was perfectly legal to expect fair use of any work-for-hire production to be used as part of an artist's portfolio. My handy Graphic Artist Guild Pricing and Ethical Guidelines handbook said as much (11th edition, page 26, paragraph 7).

My first question is, am I correct? Do I, as a graphic artist, have the right to show work I've done for hire as part of my portfolio in order to promote my services and prove that I can do what I claim to be able to? What are the limits? Can I use a clip? Can I only use it on my site? Can I only use a screenshot? Can I even mention the client's name? It's going to be very difficult for visual artists to make a living if such restrictions are put on them.

Of course, because I was hired very loosely by the production company, there are no specifics in the contract I wrote up pertaining to this. I believe that unless specifically stated, that I am not allowed to show work as part of my portfolio, I have a reasonable expectation that fair use covers my right to use work I've done as part of my portfolio, and hence my self promotion.

My second question, which I'm sure is in limbo due to the explosion of social networks, is: can a social network such as YouTube (CGTalk, XPLSV.tv, Flickr, etc.) be considered an extension of an artists portfolio? The law firm has already contacted YouTube to ask that the videos be removed. I have also contacted YouTube to clarify what their stance is on this. In the meantime I've made the videos private, until such time as the matter is resolved.

I know there have been a great deal of lawsuits and C&D's flying around as everyone tries to figure out how new Internet technologies and social behaviors emerge and how it effects intellectual property from movies, to music, to images. There are currently two bills in Congress that would make any image that is online available to anyone to do as they will with (use in an ad, copyright themselves) if a "reasonable" search has been made, but proven to be unsuccessful, of the owner.

It seems to me that perhaps lawyers have no problem pursuing cases that are on shaky ground due to the inability of laws to keep up with technology. After all, they get paid for their time and the worst case scenario is that they will get paid even if they are judged incorrect, but still can claim that they were diligent. Like any legal matter, the ultimate winner is the lawyer!

I'll keep updating this entry until the issue is resolved. One way or the other I'm sure it'll be helpful to other visual artists.

p.s. Although I was told that the work would be for an infomercial only, the full video has been shown in various presentation formats and currently resides on the home page of http://tv.kabbalah.com.



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Craig Amabello said:

 
That's sad dude.... I feel for you. I myself do not know the EXACT LAWS.... But for personal & portfolio use I was always led to believe you have the right to show your work as long as it is NOT FOR PROFIT!

We are living in Screwed up times where Corporations & Lawyers are Controlling everything.... Lets hope they don't find a way to control our OXYGEN.... OR WE ARE ALL SCREWED!

I wish you luck in your work... Stay creative.... It absolutely SUCKS trying to find ANYBODY to Hire Freelance People out here in New England..... I am Embarrassed & Ashamed to admit that I was Born & raised Here.... After spending many years of my life living & working in Hollywood... & "ULTIMATELY FAILING".... I came back east to try to restructure my life in show biz..... But believe me.... I (And anybody else for that matter)... Has a FAR BETTER CHANCE IN Los Angeles... Than Here in New England...... The mindset of the Puritans out here is thoroughly SHOCKING & DISTURBING!

Don't let the LITTLE PEOPLE keep you down.... Keep on Rockin!
Craig Amabello.... "The last of the Hollywood Rejects!"
May 12, 2008

Stephen Faust said:

 
As unfortunate as it is, I do think they have the right to ask you to stop using it. If you are using it to promote yourself to get more work, it can be considered a form of advertising and thus is for profit and a commercial use. It's a gray line and untested in the courts from what I understand, so it can be a slipper slope to try to prove self promotion is not a commercial or for profit use. You could fight it and possibly win, but you could also loose, and in either case, it will be expesive.

Seeing how you are now on their radar, your choice is to comply, ignore them and hope they go away, or have your lawyer respond with why are feel you are right in using it. The first is the only one that won't cost you anything.

To avoid this in the future, make sure there is a clause in your contract that allows you to use anything produced for self promotional purposes. Then if you get a cease and desist letter, you can point to the clause the client signed. If the client wants to eliminate that clause, you can negotiate that upfront and not after receiving a attorneys letter.

Stephen Faust
Commercial Photographer
http://www.StephenFaust.com
May 13, 2008

Michael Durwin said:

 
Update:

This is really starting to suck. Kabbalah's attorney's contacted me again, (after reading this blog) this time demanding all materials related to the project. What am I supposed to do, turn over my software, computer, paperwork, source files? I didn't sign a contract with them, I signed one with their vendor. It said I would give them animations, not source files. What's worse is their demand for all materials related to the project. First of all I'm not sure what that means. I'm assuming all of the video, graphic elements and 3D objects I used for it. The problem is that except for the images and video I used, which was provided by the company that hired me, I either created some things from scratch or used the library of materials I had already created for my self or other projects. Back when I was in college we had an assignment to create a 3D Earth. I've been tweaking it ever since, each time I got a client that wanted a planet Earth in their video. Why should they have a right to that? I created a prism as a way to experiment with creating realistic light, background textures for 2D and 3D work, etc. They shouldn't automatically have the right to all of those materials. Otherwise every time a graphic artist created something on their own, and used it in some fashion in a piece, they'd lose it forever. I wonder how deep this goes. I offered to sell the source files way back, but they weren't interested. I warned them that they wouldn't be able to do much with them without the appropriate third party plugins I bought for my various software, having the same software versions, same fonts, etc. I certainly can't provide those, then I'd be breaking another law, reselling a software companies product that is licensed only to me.

What rights do graphic artists have? Do our clients have the right to learn the tricks that make us so unique? Source files can certainly reveal that. What about tricks that have nothing to do with source files? Can they demand to be told how you accomplished a certain look so they can replicate it without having to go through the trouble of paying you?

The lamest part of this is that I gave them a ridiculously cheap price for what turned out to be alot of work because they are a non-profit religious group. Obviously they are no different from any corporation. I was never even contacted by Kabbalah themselves, they sent a whole BIG TIME NEW YORK law firm. Obviously some of that non-profit money is going somewhere.

It's a shame that a religious group who claims to be so enlightened, who tells you to think happy thoughts to be a happy person, to share the light so to speak, has so many hang-ups about copyright infringement. Imagine that Catholic Church suing a tattoo shop because the artist gave someone a tattoo of Jesus? Imagine a synagogue suing someone for reminding others to "Do unto others as you'd have them do unto you", or "You shall not covet thy neighbors house", or "Though shall not steal".

I did politely ask them if they minded if I kept this situation public. I'm sure there are many designers and artists that could learn a thing or two from the situation. For starters: non-profits are just like everyone else. And, as Steve said above, don't assume you have the right to show work in a portfolio, even though my interpretation, as well as many other artists and their lawyers, make sure you get it in righting that you have the right to show the work. Speaking of which, to Steve's point above about showing your work to get more business could be construed as making a profit, I don't work as a freelancer anymore. I work for an agency. Having samples of my work on a portfolio site is just a way to say "I'm an artist, see what I can do".

June 01, 2008

Jeremy Schultz said:

 
Kabbalah does not obtain the right to your work and materials, especially since your contract stipulates as such. This disagreement with the YouTube videos does not allow them to break their contract and steal your work or photos, etc. you paid for. First of all, if you don't have an attorney you should probably get one—ask them if they can handle it for a small amount of money, because something like this can be resolved with a couple phone calls if you don't plan to press the matter.

I had an incident where a previous employer gave me rights to show my work, then I bought a domain later in life that they thought they had rights to and threatened a lawsuit and rescinded my rights to show the work. The work didn't mean anything to them but they refused any compromise just to be vindictive. But later someone told me that as creators we always have the right to show our creations in the context of a portfolio or other method to sell our talents to customers. I've never went to a lawyer to ask if this is actually true.
June 06, 2008

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